Jade's Story

The journey that shaped the standard.

Most people know me as a leader, coach, athlete, and mom. But long before any of those roles, I was a kid who learned what it meant to outwork everyone — not because someone demanded it, but because I watched it lived out in front of me every day.

I grew up seeing my dad work through exhaustion, injury, and hardship without ever complaining, and that shaped the standard I believed in long before I had words for it.

My perspective changed the year I became the worst player on the best team. I wasn’t intimidated by greatness — I wanted to be surrounded by it. I wanted to learn from it. I wanted to earn my place in it. That experience taught me that excellence isn’t a talent, it’s a choice. And it’s a choice you make every day.

I built The JADE Standard because this generation is capable of greatness, but they’re not being prepared for it. We’ve lowered the bar, handed out rewards for showing up, and taught kids that effort is optional. I believe athletes rise to the standard you hold them to — and most of them are failing not because they lack ability, but because the expectations around them are too low.

My mission is to raise that standard. To develop athletes, parents, and coaches who understand that discipline, resilience, and identity are the real competitive edge. The standard you set becomes the life you build, and I’m here to help the next generation build something extraordinary.

LEARN WHY I BUILT THE JADE STANDARD

Meet Jade

Coach. Mom. Leader.

I’m a leader committed to building the next generation. As a coach, mentor, and mom, I’ve seen firsthand how powerful it is when athletes are challenged, supported, and held to a higher standard. I care deeply about youth athletes because they deserve expectations that push them to grow, not limits that keep them comfortable.

My mission is to raise the bar for how athletes are developed — to build disciplined, confident leaders who succeed on and off the court. That philosophy is the heart of The JADE Standard.

Early Life

Foundations that shaped the standard

 I grew up in Santa Claus, Indiana — a small rural town built on hard work, discipline, and sports. My dad owned a feed mill, and from the time I was young, I watched him work through heat, cold, rain, snow, exhaustion, and injury without ever complaining. He lifted fifty‑ to eighty‑pound bags of feed all day, six days a week, and never took a sick day. That was my first example of what it meant to outwork everyone.

As a kid, I learned that nothing is given and you are not entitled to anything. If you want something, you earn it. My dad didn’t teach this through lectures — he taught it through how he lived. When I worked with him at the mill or helped around the house, he would give me a list of tasks. If I couldn’t hear him clearly and asked him to repeat it, I could see the frustration in his face. I never wanted to disappoint him, so I started doing every task I thought he might have said — all of them, as fast and as well as I could. Eventually, I stopped waiting to be told what needed to be done. I learned to see it, own it, and do it. That was the beginning of my standard.

Athletic Journey

The road that tested and refined me

Sports were a constant in my life. I played softball, ran track, tried basketball, did gymnastics, cheered, played volleyball, and even loved playing football with the boys at recess. Volleyball and gymnastics became my main sports, but my path wasn’t easy. In seventh grade, I was on the B team in volleyball — twelve years old, barely playing, and nowhere near the best. But I wanted to be.

Everything changed when I joined KIVA at sixteen. It was the best club in the region, and I knew I was finally getting the level of coaching and expectation I needed. I wasn’t intimidated by the talent around me — I was motivated by it. I put my ego aside, stayed coachable, and committed to becoming the hardest worker in the room.

My goal was simple: be the best at everything. Run faster, jump higher, hit harder, work longer. I trained when I was tired, sick, or overwhelmed. I sacrificed time with friends, but it never felt like a sacrifice — I loved every minute of it. That experience taught me that excellence isn’t about talent. If you do the work, stay disciplined, and remain coachable, the results will follow.

Lessons Learned

The lessons that shaped my life

Sports taught me discipline, resilience, and how to show up for something bigger than myself. Team sports demand character — how you communicate, how you respond to adversity, how you support others, and how you hold yourself accountable. Those lessons shaped the person I became as a coach, leader, and mom.

I believe kids need someone to teach them these principles early, so they can build habits that carry into adulthood. They need standards that help them rise through setbacks, not crumble under them. They need to learn that effort matters more than praise, and that rewarding the wrong behaviors only weakens their future. We must stop celebrating the bare minimum and start developing character that prepares them for real life.

The standard I live by today is the same one I teach: finding joy in the journey, embracing adversity as a source of strength, choosing discipline as a path to freedom, and pursuing excellence through effort — these principles shape who I am.

Family & Personal Values

The foundation behind how I lead, coach, and parent

I’m a mom to two incredible kids — Aiden, 13, and Kendall, 11. My role as their mother is simple: to be someone they can be proud of, someone they want to model, and someone who creates a loving home built on responsibility, effort, and character.

Life shifted dramatically when they were young. Circumstances forced me to pick myself up, move to a new state, and rebuild our lives in Atlanta. I didn’t have the luxury of slowing down. I had two kids depending on me, and I was determined to give them a life filled with opportunity, stability, and growth. That season became the moment I decided our future would be defined by strength, stability, and the standards I wanted my kids to grow up with.

The values I teach at home are the same ones I carry into coaching: be responsible and don’t leave your work for others, help without being asked, and work hard no matter how you feel. These aren’t rules — they’re habits that build character.

One of my favorite parts of motherhood has been watching my kids grow into their own goals. I’ve had powerful conversations with my son about what it takes to accomplish what he says he wants. I remind him that my job isn’t to push my expectations on him — it’s to hold him accountable to the goals he set. He’s taken that responsibility with maturity, and I’ve watched him rise through these developmental years with pride.

Now, coaching my daughter in volleyball has brought everything full circle. It’s a blessing to share the sport I love with her and to use the talents God gave me to pour into her and the other athletes I coach. My family is the heart behind my standard — and the reason I show up every day with purpose.

The Heart Behind My Work

At the end of the day, everything I teach, everything I coach, and everything I build comes back to one thing — the foundation I want for my own family. The standards I hold my athletes to are the same standards I hold myself to as a parent, a leader, and a woman of faith.

My family is the reason I believe so deeply in character, discipline, resilience, and identity. They are the reminder that who we become matters far more than what we achieve.

Thank you for taking the time to learn my story. If you’re ready to learn more about the mission behind The JADE Standard, or explore how I mentor athletes, you can continue below.

Discover the JADE Standard

Learn the philosophy, purpose, and standard that shape how I coach and why I built this brand.

LEARN MORE

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