COACHES

 

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FOR COACHES WHO CARE ABOUT WHO THEIR ATHLETES BECOME

Developing athletic ability is only part of the coaching journey. Lasting impact comes from building character, confidence, accountability, and leadership. Through mentorship, education, and practical development strategies, The JADE Standard equips coaches to build mentally strong athletes and create team cultures that extend far beyond competition.
 
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Coach Development

Multiple Ways to Strengthen Your Leadership and Impact

Whether you're building a new program or leading an established team, The JADE Standard provides tools, support, and guidance to help you develop stronger athletes, stronger cultures, and stronger leaders.

Opportunities Include

  • Personalized 1:1 mentorship
  • Self-paced courses and coaching resources
  • A coach community for connection, support, and growth
  • Live events, discussions, and leadership development opportunities 

Choose the level of support that fits your goal and continue building the leadership, communication, and culture-building skills needed to create lasting impact within your team and program.

 

WHAT YOU'LL LEARN AS A COACH

 01. Build a Unified Team Culture

Create a shared mission, vision, and standard that every athlete can rally behind. Learn how to foster trust, accountability, and connection so your team works together with purpose rather than competing as individuals.

 02. Coach the Athlete in Front of You

No two athletes learn, communicate, or respond the same way. Discover how to adapt your coaching approach to meet athletes where they are, helping each individual develop confidence, resilience, and a deeper understanding of their role.

03. Develop Mental Toughness and Leadership

Equip athletes with the mindset and leadership skills needed to navigate adversity, perform under pressure, and lead by example. Learn how to intentionally develop character, confidence, accountability, and resilience both on and off the court.

 

 

DEVELOP ATHLETES. BUILD LEADERS. CREATE CULTURE.

Discover the coaching resources, mentorship, and leadership strategies designed to help you develop confident athletes, connected teams, and a culture that thrive on accountability and growth.
 

COURSES

$1,499

Practical Training You Can Apply with Your Team Immediately

 

Build a stronger foundation for your coaching through three signature courses: Build Your Standard, The JADE Standard, and Discover Your Standard. Learn proven strategies for developing culture, leadership, accountability, and mental resilience that you can confidently implement with your athletes immediately.
 
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COMMUNITY

$49/month

Connect, Learn, and Grow Alongside Other Coaches

 

Join a community of coaches committed to building stronger athletes and stronger team cultures. Engage in meaningful conversations, gain insight into the challenges athletes and parents face, participate in live events, and access guided discussion prompts designed to support your growth as a leader.
 
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COACH MENTORSHIP

$1,500

Personalized Support to Elevate Your Leadership

 

Receive individualized guidance through eight private 45-minute mentorship sessions designed to help you strengthen your leadership, navigate coaching challenges, and create lasting impact within your program. Additional sessions are available for coaches seeking ongoing support and accountability.
 
Apply For Mentorship